“At Shopify, our job is to make this possible by giving merchants the ability to market and sell in multiple places while removing the complexity of managing various channels. “The future of commerce is commerce everywhere,” said Lola Oyelayo-Pearson, Director of UX, Channels and Financial Services at Shopify. With Pinterest users generally showing high purchase intent-83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest-the expansion of Shopify’s Pinterest channel to 27 new markets will increase the potential for both discovery and sales for more than 1.7 million Shopify merchants worldwide. Over the last year in particular, Shopify merchants have recognized that they need to show up wherever their customers are spending time-from February 2020 to February 2021, Shopify saw installs of our social commerce channels grow 76%. Shopify’s 2021 Future of Commerce report found that 54% of younger consumers globally discover brands via social media. Discoverability is top of mind for Shopify merchants, and social commerce presents a powerful opportunity for independent businesses to grow their audience.
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